Brand Resource Center - ACA
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Brand Resource Center

Welcome to the American Canoe Association’s Brand Resource Center

Here, you will find essential assets and guidelines to effectively represent the ACA brand. Logo usage, color palettes, and a basic guide to ensure consistency and authenticity in conveying our brand identity. Whether you are an instructor, leader, guide, event organizer, partner, or member of our community, these guidelines empower you to align closely with our brand values and amplify the mission of the ACA.

American Canoe Association Logo

The American Canoe Association logo can be used by partners, clubs, instructors, leaders, and guides to signify your membership or affiliation with the ACA.

USA National Teams Crest

The USA National Teams Crest was developed to help unify the paddlesports teams who represent the United States when competing internationally. This new mark was intentionally designed to work with the ACA identity.

If you are looking for disciplines specific team assets, please contact kmaas@americancanoe.org.

Color Palette

 

Logo Usage Guidelines - Avoid

Merchandise

Please note that reproduction of the American Canoe Association logo or National Teams Crest on apparel or other merchandise is strictly prohibited without prior approval. If you are interested in featuring the ACA logo or USA Crest on your merchandise, please contact kmaas@americancanoe.org for approval and licensing arrangements.

Website Image Use

Please be aware that unauthorized use of images from the ACA website is prohibited without prior approval. It’s important to note that the ACA is not the exclusive rights holder to every image on this site. To request permission for image use or to inquire about image ownership, please contact the ACA Communications Manager directly at kmaas@americancanoe.org.