Privacy Policy
Last Updated: 11/14/2024
The American Canoe Association (ACA) (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website and engage with our services. By accessing or using our website (the “Site”), you agree to the practices described in this Privacy Policy.
Personal Information We Collect
We collect the personal information willingly provided by you when you visit our Site, register for membership, register for events or courses, or otherwise interact with us. By technical necessity, the personal information you provide is stored on equipment owned by a third-party technology vendor. The types of personal information we collect include:
- Personal Identification Information: This includes your name, email address, postal address, phone number, and other similar information.
- Membership and Event Information: If you register for ACA membership, events, or courses, we collect information such as membership type, payment details, registration history, and certifications.
- Payment Information: When you make a purchase or donation, we collect billing address and payment information. ACA takes the security of our customers’ transactions very seriously, utilizing the latest internet encryption and authentication technology and protocols to safeguard the privacy, confidentiality, and security of your information. All your order information is always protected by SSL (Secure Socket Layer) encryption, the industry standard for online transactions.
Technical Information We Collect
Usage Data: We automatically collect information about your visit to our Site, including your IP address, browser type, operating system, referring URLs, pages visited, and the time and date of your visit. This information is only used for analytical purposes and to improve the functionality of the Site.
How We Use Your Information
We may use the information we collect for the following purposes:
- To Provide Services: to process your membership, event registration, or other services and communicate with you regarding your account, membership, or any relevant updates.
- To Improve Our Website: to personalize your experience, improve the functionality of the Site, and understand user preferences and behavior.
- To Communicate with You: to send you emails, newsletters, promotional materials, or other communications related to ACA events, membership renewals, or other updates, unless you opt out of these communications.
- To Process Payments: to complete payment transactions for services, donations, or other purchases made through the Site.
- For Legal and Compliance Purposes: to comply with applicable laws, regulations, or legal requests and enforce our policies.
- For the Instructor Search Feature: the Course Management System (CMS) displays certification levels, city/state, and email address of currently certified instructors
How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following circumstances:
- Service Providers: we may share your information with trusted third-party service providers, such as our technology vendors, that help us operate the website and deliver our services. These providers are obligated to protect your data and only use it as necessary to fulfill their services to us.
- Legal Requirements: we may disclose your information if required by law, such as in response to a subpoena or other legal process.
- Business Transfers: in the event of a merger, acquisition, or sale of ACA’s assets, your personal information may be transferred as part of the transaction.
Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your user experience and analyze usage patterns. Cookies are small text files stored on your device that help us remember your preferences and activity. You can adjust your browser settings to refuse cookies, but doing so may impact your ability to use certain features of the Site.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Access: You may request access to the personal information we hold about you.
- Correction: You may update or correct any inaccuracies in your personal information.
- Deletion: You may request that we delete your personal information, subject to applicable legal exceptions.
- Opt-out: You may opt-out of receiving marketing emails or other communications from us at any time by following the unsubscribe instructions included in those communications or by contacting us directly.
To exercise any of these rights, please contact us using the contact information below.
Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verification of parental consent, we will delete that information as soon as possible.
Third-Party Websites
Our Site contains links to other websites that are not operated or controlled by ACA. This Privacy Policy does not apply to third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will post the updated Privacy Policy on this page and update the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.