The VIP participant must be an active member of the ACA for a minimum of six (6) consecutive months. VIP Retailer Visit Authorization forms will be issued only to the eligible member and their spouse or domestic partner residing in the same household (address verification required).
The VIP Partners Program offer is non-transferable and does not extend to the qualified member’s other relatives such as parents, siblings, children, etc.
VIP customers are limited to two (2) new vehicles per year.
The Retailer Visit Authorization form does not obligate the member to purchase or lease a new Subaru; it does, however, inform the retailer that the individual is entitled to VIP pricing.
VIP Program pricing is based upon retailer invoice for the vehicle and factory installed accessories as invoiced and delivered to the retailer by SOA, less any regional customer or retailer incentives or retailer cash, if applicable. This is the non-negotiable base price for all customers with proper program authorization.
Retailer Invoice applies to franchised retailers located in SOA’s wholly-owned regions. Independent Distributors are free to establish their own retailer prices and Destination and Delivery. Retailer invoice may vary in the states of CT, MA, ME, NJ, NY, RI & VT.
The special pricing under the VIP Program cannot be combined with any other SOA promotional offers, coupons (such as, but not limited to, Auto Show & Ambassador coupons) or direct mail/email offers (Except Subaru Reward Dollars, Subaru Guaranteed Trade Program (GTP), Subaru Added Security Maintenance Plan or Certified Pre-Owned (CPO) Coupons).
Eligible members must receive an approved VIP Retailer Visit Authorization form PRIOR to contacting or visiting a participating Subaru retailer.
To obtain a VIP Retailer Visit Authorization form, members must contact their affiliation’s Membership Services Office or follow alternate procedures as provided by the affiliate.
Upon verification of eligibility, the membership services team will complete and submit to SOA the VIP Retailer Visit Authorization Request form. Within twenty four business hours of receipt, a letter of introduction and Retailer Visit Authorization form will be sent to the participant, via the participant’s preferred method of delivery (email, fax or US Postal Service) as indicated on the referral request.
A copy of the letter and authorization form will also be sent directly to the retailer.
The letter of introduction will instruct the participant to present their validated authorization form to the individual listed, at first contact with the retailer.
The authorization form is non-transferable and is valid for 45 days from the date issued, or until the date of delivery, provided an order was submitted by a Subaru retailer during the initial 45 day eligibility period.
Eligible participants select the participating retailer of their choice, generally based upon customer proximity and convenient servicing. Customers can visit Subaru.com to locate the retailer of their choice. However, should the referral not indicate a retailer preference, the closest participating retailer based on the participant’s zip code will be assigned.
All VIP Program sales must be conducted by an authorized and participating retailer within SOA regions or independent distributorships.
SOA VIP Programs are available in the U.S. only, except Hawaii.
All Subaru retailers are eligible to participate in the VIP Program. However participation requires adherence to all program pricing parameters.
From time to time SOA may offer special lease programs through Subaru Motors Finance (SMF) with favorable money factors and residual values. Various lease terms and mileage programs may also be available to accommodate the customer’s individual lease needs and driving habits. VIP Program participants are eligible to apply for any special lease programs in effect at the time of purchase.
The VIP price must be shown as the “Agreed Upon Value of the Vehicle” on the lease agreement.
A retailer is not required to use current SMF programs. However, should the retailer elect not to utilize a current SMF program, the monthly lease payment charged to the customer should be the same or less than the monthly lease payment the customer would have realized using the SMF lease program.
Any applicable lease credit approval will be determined in the usual manner with the retailer and will be subject to the standard credit approval practices of the retailer and lending source.
From time to time SOA may offer finance programs through Subaru Motors Finance (SMF) with favorable interest rates and terms to accommodate a customer’s individual financing needs. VIP Program customers are eligible to apply for any special low rate financing offers in effect at the time of purchase.
Any applicable finance credit approval will be determined in the usual manner with the retailer and will be subject to the standard credit approval practices of the retailer and lending source.
Accessories added to the vehicle at the factory, will be shown on the factory invoice and therefore calculated in the VIP price. The retailer will determine the price of any other accessories that are added after the vehicle has arrived, as the retailer will incur procurement and labor costs to obtain and install such accessories.
All new Subaru models are included in the VIP Program, subject to availability and retailer discretion. At the retailer’s election, the vehicle may be secured from the retailer’s new vehicle inventory, located and procured from a nearby retailer’s inventory or ordered from SOA.
However, from time to time specific models may be excluded or temporarily held from the program as determined by SOA.
New Subaru vehicles are those never titled, not previously reported sold and generally have less than
100 miles. At the participating retailer’s election, the Subaru vehicle may be secured from the participating retailer’s new vehicle inventory, located and procured from a nearby retailer’s inventory or ordered through SOA.
Retailer demos and used vehicles are excluded from VIP Programs.
VIP customers are limited to two (2) new vehicles per year.
The following models are currently excluded from all VIP Programs (10/11/2025):
Note: Due to inventory limitations, please expect to place a custom order. Please allow 10-12+ weeks for delivery.
Generally, most retailers will accept trade-ins. The participating retailer determines the value of the trade. Due to the fact that the retailer is selling the new vehicle at the VIP price, the customer can generally expect to receive a wholesale offer for their trade. VIP customers with trades may want to consider the benefit of selling their trade-in privately.
The cost of Subaru Added Security® extended service contracts or maintenance plan contracts will be determined by the retailer and agreed to jointly by the participating retailer and the VIP Program customer.
